Creative Director / Art Director / Designer
fabiano de queiroz tatu
Tatu is a Brazilian-born-green-card-holder Creative Director with a strong graphic design background. He has over 18 years of experience on social, digital, traditional and fully integrated campaigns for a wide range of brands including Visa, Volkswagen, Nike, among others.
Tatu is serving now as BBDO LA’s Head of Art & Design.
He is one of the minds behind the Honda R vs R campaign, a mixed reality race between a real Honda Type R driven by a pro IndyCar driver, and a virtual Type R driven by a pro gamer. The campaign was picked up by over 100 news outlets in over 30 countries including The New York Times and BBC Top Gear.
Tatu is also responsible for the Imaginary Friend Society campaign for the Pediatric Brain Tumor Foundation. A 2-year project designed to help kids better understand a wide range of complicated cancer topics through a series of 22 animated films. The films have been permanently adopted by leading pediatric cancer hospitals worldwide and translated into over a dozen languages. The Imaginary Friend Society campaign also got recognized over 40 times in award shows across the globe including 2 Cannes Gold Lions, and Grand Prix’s at ADC and Clio Health.
Some of the Imaginary Friend Society artwork created, designed and illustrated by Tatu, is now part of the permanent collection of the Poster Museum in NYC.
In 2018, Adweek named Tatu to their highly coveted Creative 100 list as one of the “29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating.”
Upon arriving in the states, Tatu worked at 180LA as the creative lead on Hewlett Packard, ASICS, Miller Lite and Cox Communications.
He worked for some of the best advertising agencies in South America like F/Nazca Saatchi & Saatchi and Almap BBDO.
Tatu started his career in Brazil as what we used to call interactive art director and in his first couple of years into the career, he became one of the youngest Brazilian creatives to win Gold in the Cannes Young Lions competition.
Tatu’s work has been recognized by all the most prestigious advertising award shows in the world like One Show, D&AD, London and Cannes Lions Festival.
He had also being invited to judge the Clio Health Awards, NY Festivals Global Awards and the Cannes Young Lions Cyber 2009, 2010 and 2012.
BBDO LA
Creative Director / Head of Art & Design
Aug 2021 – Present
MullenLowe LA
Creative Director / Design Director
Aug 2021 – Aug 2022
Wolfgang LA
Group Creative Director
Mar 2020 – Aug 2021
RPA Santa Monica
Creative Director
Feb 2017 – Mar 2020
180LA
Associate Creative Director
Nov 2015 – Feb 2017
For full experience list, please see LinkedIn profile.
AdWeek's Creative 100 - 2018
29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating
Jury
Clio Health - Technique - 2019
NY Festivals Global Awards - Grand Jury - 2019
Cannes Young Lions Brazil - Cyber - 2009, 2010, 2012
CCSP 34º - Brazilian Creative Club
Cannes Lions
Gold - Cyber - Young Lions Competition
Gold - Health Integrated Campaign - Imaginary Friend Society
Gold - Health Film Campaign - Imaginary Friend Society
Gold - Cyber - Brastemp Water Purifier
Silver - Outdoor - Havaianas Original do Brasil
Bronze - Outdoor Art Direction - Havaianas Original do Brasil
Bronze - Sustainable Development Goals - Ron Finley Project
Bronze - Cyber - SexyHot Get Out Get In
Shortlist - Media - Film Series - Imaginary Friend Society
Shortlist - Film Craft - What's an MRI? - Imaginary Friend Society
Shortlist - Health Film Series - Imaginary Friend Society
Shortlist - Health Brand Content - Imaginary Friend Society
Shortlist - Health Mobile App - Imaginary Friend Society
Shortlist - Health Social - Hospital Kit - Imaginary Friend Society
Shortlist - Health Film Craft - Series - Imaginary Friend Society
Shortlist - Health Film Craft Single - Feeling Sad - Imaginary Friend Society
Shortlist - Health Film Craft Single - What's an MRI? - Imaginary Friend Society
Shortlist - Health Craft Art Direction - Film Posters - Imaginary Friend Society
Shortlist - Health Craft Art Direction - Hospital Posters - Imaginary Friend Society
Shortlist - Press - Havaianas Original do Brasil
Shortlist - Media - Volkswagen You Are Here
Shortlist - Press - Salvation Army Ex-Valentines Day
Shortlist - Cyber - Chevrolet Drop
Shortlist - Film - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Clio
Grand Clio Health - Direct - Imaginary Friend Society
Gold - Integrated Campaign - Imaginary Friend Society
Gold - Film - Imaginary Friend Society - Finding Out You Have Cancer
Gold - Film - Imaginary Friend Society - Feeling Sad
Silver - Website - Imaginary Friend Society
Silver - Film - Imaginary Friend Society - Blood Transfusions
Silver - Film - Imaginary Friend Society - Whats An MRI?
Silver - Film Health Craft Animation - Imaginary Friend Society - Whats An MRI?
Silver - Film Craft Animation - Imaginary Friend Society - What's an MRI?
Silver - Film Craft Animation - Imaginary Friend Society - Finding Out you Have Cancer
Bronze - Film Craft Animation - Imaginary Friend Society - Feeling Sad
Bronze - Film - Imaginary Friend Society - Memory Loss
Bronze - Digital/Mobile - Virtual/Augmented Reality - Honda R vs R
One Show
Gold - Health - Brand Content - Imaginary Friend Society
Silver - Health - Film - What’s an MRI? - Imaginary Friend Society
Silver - Health - Digital - Website - Imaginary Friend Society
Bronze - Design - Craft Animation Series - Imaginary Friend Society
Bronze - Health - Product Design - Imaginary Friend Society
Silver - Interactive - Brastemp Water Purifier
Merit - Health - Film - Feeling Sad - Imaginary Friend Society
Merit - Digital / Use of Technology - Imaginary Friend Society App
Merit - Interactive - Craft / Dynamic Data Visualization - Honda R vs R
Merit - Outdoor - Havaianas Original do Brasil
Merit - Press - GettyImages Schemes
Merit - Outdoor - GettyImages Schemes
Merit - Broadcast Design - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Merit - Film - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Merit - Interactive - Sesc_VB Escape Button
Merit - Cyber - Safe Kids Dangerous
Art Directors Club
Best in Show - Motion Single - Finding Out You Have Cancer - Imaginary Friend Society
Gold - Motion Single - Finding Out You Have Cancer - Imaginary Friend Society
Silver - AR / VR - Imaginary Friend Society App
Silver - Digital Experiences / Augmented Reality - Imaginary Friend Society App
Silver - Film - Craft Animation Series - Imaginary Friend Society
Bronze - Brand Content - Web Series Campaign - Imaginary Friend Society
Merit - Design For Good - Advertising Campaign - Imaginary Friend Society
Merit - Design For Good - Motion / Film Craft Series - Imaginary Friend Society
Merit - Cyber - Brastemp Water Purifier
Webby Awards
Winner - Film - Animation - Imaginary Friend Society
Winner - Film - Best Video Campaign - Imaginary Friend Society
Nominee - Websites - Charitable Organizations/Non-Profit - Imaginary Friend Society
Honoree - Film - Best Cause Related Campaign - Imaginary Friend Society
Honoree - Branded Entertainment - Public Service & Activism - Imaginary Friend Society
London
Bronze - Production Design - Ron Finley Project
Bronze - Sustainable Development Goals - Ron Finley Project
Bronze - Craft Direção - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Finalist - Billboard Art Direction - Havaianas Original do Brasil
Finalist - Cyber - Brastemp Water Purifier
New York Festivals
Gold - Cyber - Brastemp Water Purifier
Fiap
GradPrix - Craft - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Gold - Film - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Gold - Craft Art Direction - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Gold - Press Campaign - GettyImages Schemes
Silver - Film - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Silver - Cyber - Brastemp Water Purifier
Bronze - Cyber - Sesc_VB Escape Button
Bronze - Cyber - Skol Todos Pelo Skooler Perdido
Finalist - Craft Animation - SOS Mata Atlântica Veteranas de Guerra
Finalist - Innovación en Medios - SOS Mata Atlântica Veteranas de Guerra
Finalist - Cyber - Nestlé Fast
Finalist - Outdoor - SOS Mata Atlântica War Veterans Cemetery
Finalist - Film Animation - SOS Mata Atlântica War Veterans
El Ojo de Iberoamerica
Gold - Craft Art Direction - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Gold - Craft Editing - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Silver - Art Direction - Havaianas Original do Brasil
Silver - Print Bondinho - Havaianas Original do Brasil
Silver - Print Futebol - Havaianas Original do Brasil
Silver - Cyber - Brastemp Water Purifier
Silver - Outdoor - Volkswagen You Are Here
Bronze - Print - Bondinho Havaianas Original do Brasil
Bronze - Film - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Finalist - Cyber - Safe Kids Dangerous
Finalist - GettyImages Schemes
Wave Festival in Rio
Gold - Cyber - Safe Kids Dangerous
Silver - Branded Content - Visa Rango & Fish
Bronze - Film - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Bronze - Cyber - Sesc_VB Escape Button
Bronze - Cyber - Skol Todos Pelo Skooler Perdido
CCSP (Brazilian Creative Annual)
Gold - TV - Visa Rango & Fish
Gold - Design - Havaianas Original do Brasil
Silver - TV - Sesc_VB Bom Dia. Boa Tarde. Boa Noite
Silver - Cyber Direção de Arte - Skol Todos Pelo Skooler Perdido
Silver - Cyber Website - Skol Todos Pelo Skooler Perdido
Silver - Integrated - Viajante MasterCard
Silver - Illustration - Havaianas Original do Brasil
Bronze - Art Direction - Havaianas Original do Brasil
InBook - Outdoor - Havaianas Original do Brasil
InBook - Outdoor - EPA Fashion of Art
inBook - Press - Ex-Valentine's Day Ad box for donations
InBook - Cyber Brand Content - Skol Todos Pelo Skooler Perdido
InBook - Film - SOS Mata Atlântica War Veterans
InBook - Outdoor - SOS Mata Atlântica War Veterans Cemetery