Honda Civic

The revenge of the biospiders

 
 

The redesigned Civic Hatchback has a bold, fearless style that differentiates it from the rest of the Civic family. To highlight this, we created a social campaign set in the bold, vividly stylized world of a comic book—one where the Civic has a starring role.

Revenge of the Biospiders is set in a postapocalyptic world where genetically engineered spiders, once designed to save humanity, have instead overtaken it. Now, two unlikely heroes and their Civic Hatchback must save mankind.

We rolled the story out in six serialized chapters across social media. In addition, we used Instagram’s grid layout to create something totally unique: a horizontal comic book. Visitors to the dedicated @hondacomics account could read the entire story in one long, horizontal scroll.