Scratch Your Head

What makes you scratch your head?
You may think it's outside. but head itches inside as well.
And all that makes you stop and think makes you scratch your head.
This itching is what makes you get out of indifference and makes you choose a side.
No head is safe.
And if it is up to us, they will feel very itchy.

Veja magazine. Think. Scratch your head.


print campaign

Print ads with questions about every Veja magazine cover was aired to encourage people to think about.

Ex.: Hero or villain?
Arrested politicians or political prisoners?
Prohibit or legalize?