shit project - kiss fm
No doubt that these two really important things are in risk: the environment and the rock ’n roll.
Kiss FM, a classic rock radio station in Brazil, decided to help both by launching The Shit Project.
A funny and engaging social campaign that replaces bad songs stuck in people’s head for a classic rock ’n roll track.
The project also recycled the shitty songs by “turning” each of them into fertilizer to be used in parks around the city.