Kiss FM Radio Rock

The Shit project

A CAMPAIGN TO HELP SAVE BOTH ROCK N’ ROLL AND OUR PLANET.

There’s no question these really important things, the environment and the rock ’n roll, aren’t doing too well. And Kiss FM, a classic rock radio station in Brazil, decided to help both by launching “The Shit Project”. A funny and engaging social campaign that turns shitty songs into fertilizer to be used in public gardens around the city of Sao Paulo.